Everything Adrian

LinkedIn Learning Summary

John McWade’s LinkedIn course focuses on different compositional and cropping techniques for photographs. Strategies like focusing on people’s faces and finding descriptive slices help the designer fit the photograph in the space they need and home in on the important information of the photo. As we have learned from past modules, the important part of a photo can change depending on the audience’s cultural preferences. Designers cropping photographs must keep this in mind. 

In their article on the role photographs play in the culture of a rural Catholic village in China, Eriberto Lozada reveals the villager’s emphasis on social connections and displays of modernity. Photography is a hallmark of the global world intersecting with the personal. Lozada explains that Chinese culture values individuals by how they are connected to other people. Elders are positioned prominently in photos and should be so in cropped images as well. 

 The village, Little Rome, takes pride in modernity. Whereas designers like McWade would not include objects like a television in their descriptive slices of portraits, a designer who understands the culture of Little Rome will. Television is a connection to the urban centers of the country and the global cultural influences that affect it.