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LinkedIn Learning Summary

As designers we must be attentive to the needs of our client. Craig Smallish’s LinkedIn course emphasizes the importance of visiting the client’s physical place of work if possible. This is intended to help us better understand the culture of the client’s workspace as well as getting first impressions of what the client may or may not value. He also describes how a project brief can  

This is important when working on a global scale, but also may be difficult. Since your client may come from a culture you know little about, it is important to do research about that culture’s etiquette and design norms. As the previous course taught us, design decisions like color can communicate very different things in different cultures. Visiting physically may not be possible because of schedules or distance. In this instance video calls may be the best compromise. 

Additional to your own personal research and meeting the client, the project brief can provide better insight into the needs and customs of the client. Not only will it assist in getting to understand the client, it will help with becoming familiar with the message they want to convey and the values of their target audience.